synra is inspired by the word “sayonara” - a final goodbye
SYNRA IS A new AGENCY in ibiza FOR CREATIVE FOUNDERS + ARTISTS BUILDING BRANDS THAT GO BEYOND COMMERCE AND INTO ART.
It exists to end the era of external validation and make space for something deeper: inner-directed, art-driven creation that actually means something.
The work spans:
+ Agency - brand and visual identity upgrades for Artists and Creative Founders in transition to their next level.
+ App - audio rituals for shedding old identities, connecting to your art, and claiming your rebirth.
+ Artefacts - collectible objects, never reproduced, that mark who you’ve become.
Connie (she/her) is an Award-Winning Brand Strategy Director and has built some of the world’s most successful and disruptive brands.
From luxury fashion to creatives, wellness, lifestyle and beauty, from start-up to global level - she has 11+ years experience in creating widely recognised and successful brands. She has worked with the likes of DIESEL, GRAZIA, Nike, Bauer Media Group as well as working an in-house Brand Director at renowned luxury fashion brands.
From launching cult brands from scratch to conceptualising and leading multi-million briefs in the advertising industry, Connie knows the exact strategies to create an instantly recognisable brand that is led by Founder intuition but also creates connection, impact and sales.
Aside her impressive background, Connie also launched her own wellness brand, haze, entirely from zero. Responsible for the website, branding, product development, fulfilment and marketing, as well as selling out all product within 8 weeks of launching, she was able to secure brand collaborations with the likes of Soho House, Bang and Olufsen, Dior and Stylist Magazine in her first 6 months with zero budget. In her first year she had also secured investment from a competitive Business Fund, for the expansion of new product lines and warehouse fulfilment. There were several days later that year where her products would sell every minute. Connie worked on the launch of this brand with only 8 hours available a week, at the time working as a Creative + Strategy Director for a Luxury Marketing Agency in London. Connie knows exactly how to create a sought-after brand, even with minimal time or followers.
In 2023 after a year-long, serious illness, Connie experienced an awakening in which she decided to leave the corporate world for good. It was this wake-up call where Connie realised she wasn’t living in her truth. After recovering, she realised she wanted to work with artists - Creative Founders who were inherently unique or disruptive, but not cutting through the noise in their category at the level they know they are capable of.
SYNRA was born in 2025 in Ibiza, operating globally across London and New York.
Alongside Connie’s 11+ years experience, the SYNRA team exist of a highly curated collective of known and respected art directors, designers and copywriters to bring clients’ colossal visions to life.
Some of the brands Connie has worked with include:
Bang & Olufsen, DIESEL, Peter Dundas, KissFM, MAC, INJECTUAL, Tresemme, Public Health England, Grazia Magazine, Stylist, Soho House, Stepney Workers Club, Smythson of Bond Street, Nike, Bauer Media, Absolute Radio, Roland Mouret, Maison Margiela and many more.